In the News
2/15/2021 - Team Marketing Report
To brand PPE, or not brand PPE—That is the question
1/29/2021 - Sportico
Be Like Ryan: Why Gatorade Added Its First American Pro Boxing Endorser
1/11/2021 - Morning Consult
NHL’s New Helmet Ads Have Support of Younger, More Affluent Fans
12/16/2020 - People
Michael B. Jordan Launching 2021 HBCU Basketball Tournament in His Hometown
12/16/2020 - Us Magazine
Michael B. Jordan Launches the Hoop Dreams Classic: ‘I am Committed to Bringing Change to the Community’
12/16/2020 - Forbes
Michael B. Jordan Backs HBCU College Basketball Showcase: Hoop Dreams Classic
12/16/2020 - Sports Business Journal
Michael B. Jordan Backs New HBCU Basketball Event In N.J.
12/16/2020 - Prudential Center
Michael B. Jordan to launch the “Hoop Dreams Classic”, an HBCU College Basketball Showcase at Prudential Center in Newark, N.J.
12/16/2020 - Chief Marketer
Chief Marketer Unveils Honorees Of Inaugural ‘Market Like A Mother’ Editorial Program
12/14/2020 - Sports Business Journal
NBA continues to add selling opportunities for teams to offset ticketing losses
12/11/2020 - Sportico
Army-Navy Game
11/13/2020 - NY Sports Day
How The Islanders' Future Home UBS Arena Could Affect Business At Barclays Center
11/11/2020 - Forbes
Expect TV Rights Fees For Sports To Soar
11/9/2020 - Sports Business Journal
Scout Sports & Entertainment celebrates its first decade since entering the ring
11/4/2020 - Sportico
Sports Industry Primed To Join The Environmental, Social And "Governance" Party
11/3/2020 - Sportico
Medical Marijuana Sponsorships Of Sports Leagues Could Become A Reality If Biden-Harris Win
9/28/2020 - Sports Business Journal
Larger patch on NBA practice jerseys will give teams new revenue stream
9/14/2020 - Sports Business Journal
Anheuser-Busch InBev slashing number of property deals as industry transforms
8/14/2020 - AdWeek
Stadiums Across America Are Empty, So What Happens to Those Naming Rights Deals?
7/13/2020 - Sports Business Journal
New path: ‘No one’s used to this many unknowns’
6/29/2020 - Sports Business Journal
MLB postpones addition of new assets, but Scout Sports & Entertainment gets a win
6/26/2020 - AdWeek
How Should Marketers Approach Gaming?
6/22/2020 - Front Office Sports
Sports Set To Return With Ample New Opportunities For Sponsors
6/11/2020 - Sportico
Push Towards Performance-Based Sponsorship Models Gaining Momentum
6/11/2020 - Team Marketing Report
The Jordan Brand is us, the Black Community
5/27/2020 - Sports Business Journal
Our new sponsorship economy: Will you innovate, or simply maintain?
5/25/2020 - Sports Business Journal
Changes to marketing policies could help NFL teams recoup revenue
5/21/2020 - AdExchanger
The Gaming Audience Is A Lot More Diverse And Desirable Than You Think
5/13/2020 - Esports Observer
Popeyes Signs Jersey Sponsorship Deal With Chicago Huntsmen
5/4/2020 - Media Post
Opinions Mixed Over Priority COVID-19 Testing For Athletes
5/1/2020 - Forbes
Survey Says: Data From Horizon Media Shows How Fans Are Coping Without Sports
4/27/2020 - Sports Business Journal
Doctor’s Recommendations
4/24/2020 - CNBC
Sports teams mull how to cover refunds and lost ticketing revenue
4/13/2020 - Digiday
‘It’s still niche’: Esports see audience surge, more tepid ad demand
4/10/2020 - Media Post
Getting Involved In Gaming And Esports -- Where To Begin
4/8/2020 - NJ Advance Media
Will fans be scared to attend games when sports return after coronavirus pandemic? New study shows alarming results
4/6/2020 - Sports Business Journal
Games will be back. Will fans go watch them?
4/6/2020 - Sports Business Journal
Sports will unite us again and we’ll honor heroes
4/2/2020 - AdExchanger
What Happens To Sports Marketing Budgets Without Sports?
3/22/2020 - Sportico
Quantifying Tom Brady's Impact On The Bucs' Business
3/16/2020 - Sports Business Journal
Talk of the Industry
3/12/2020 - Sports Business Journal
Scout 360's Scott Savran Talks Future Of Sports Sponsorships
3/9/2020 - Sports Business Journal
After five years of change, MLB scoring with combined efforts of One Baseball model
3/3/2020 - Sportico
With NBA's Patch Partnership Deadline Approaching, "Decent Number" Of Teams Find Themselves Without A Sponsor
1/6/2020 - Sports Business Journal
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