In the News

10/7/2021 - Sports Business Journal

Study: Fans embracing NIL rules changes

10/7/2021 - MediaPost

Report: Brands That Do Endorsement Deals With NCAA Athletes Likely To Find Fan Love

9/28/2021 - Sports Business Journal

Cxmmunity partners with Michael B. Jordan’s Invesco QQQ Legacy Classic

9/28/2021 - Sportico

Barstool Latest Digital Media Company Trying to Break Through IRL

9/1/2021 - Variety

Michael B. Jordan-Backed HBCU Basketball Showcase Partners With Turner Sports and Invesco

8/4/2021 - Sportico

Simone Biles Shines Light on Mental Health but Could Be Less Marketable

6/23/2021 - Sportico

Record Venture Funding Spawns New Sports Sponsorship Investment

6/21/2021 - Sports Business Journal

From star power to new ideas, MLB teams have found different ways to make big gains in the sponsorship space

6/19/2021 - This Week in Asia

As young people tune out, can Olympics vault over the generation gap?

4/19/2021 - Sports Business Journal

Sports media market still strong but sea change could be ahead

3/26/2021 - Sportico

Despite FTX Deal, Doubts Loom on Cryptocurrency Sponsor Potential

2/15/2021 - Team Marketing Report

To brand PPE, or not brand PPE—That is the question

1/29/2021 - Sportico

Be Like Ryan: Why Gatorade Added Its First American Pro Boxing Endorser

1/11/2021 - Morning Consult

NHL’s New Helmet Ads Have Support of Younger, More Affluent Fans

12/16/2020 - People

Michael B. Jordan Launching 2021 HBCU Basketball Tournament in His Hometown

12/16/2020 - Us Magazine

Michael B. Jordan Launches the Hoop Dreams Classic: ‘I am Committed to Bringing Change to the Community’

12/16/2020 - Forbes

Michael B. Jordan Backs HBCU College Basketball Showcase: Hoop Dreams Classic

12/16/2020 - Sports Business Journal

Michael B. Jordan Backs New HBCU Basketball Event In N.J.

12/16/2020 - Prudential Center

Michael B. Jordan to launch the “Hoop Dreams Classic”, an HBCU College Basketball Showcase at Prudential Center in Newark, N.J.

12/16/2020 - Chief Marketer

Chief Marketer Unveils Honorees Of Inaugural ‘Market Like A Mother’ Editorial Program

12/14/2020 - Sports Business Journal

NBA continues to add selling opportunities for teams to offset ticketing losses

12/11/2020 - Sportico

Army-Navy Game

11/13/2020 - NY Sports Day

How The Islanders' Future Home UBS Arena Could Affect Business At Barclays Center

11/11/2020 - Forbes

Expect TV Rights Fees For Sports To Soar

11/9/2020 - Sports Business Journal

Scout Sports & Entertainment celebrates its first decade since entering the ring

11/4/2020 - Sportico

Sports Industry Primed To Join The Environmental, Social And "Governance" Party

11/3/2020 - Sportico

Medical Marijuana Sponsorships Of Sports Leagues Could Become A Reality If Biden-Harris Win

9/28/2020 - Sports Business Journal

Larger patch on NBA practice jerseys will give teams new revenue stream

9/14/2020 - Sports Business Journal

Anheuser-Busch InBev slashing number of property deals as industry transforms

8/14/2020 - AdWeek

Stadiums Across America Are Empty, So What Happens to Those Naming Rights Deals?

7/13/2020 - Sports Business Journal

New path: ‘No one’s used to this many unknowns’

6/29/2020 - Sports Business Journal

MLB postpones addition of new assets, but Scout Sports & Entertainment gets a win

6/26/2020 - AdWeek

How Should Marketers Approach Gaming?

6/22/2020 - Front Office Sports

Sports Set To Return With Ample New Opportunities For Sponsors

6/11/2020 - Sportico

Push Towards Performance-Based Sponsorship Models Gaining Momentum

6/11/2020 - Team Marketing Report

The Jordan Brand is us, the Black Community

5/27/2020 - Sports Business Journal

Our new sponsorship economy: Will you innovate, or simply maintain?

5/25/2020 - Sports Business Journal

Changes to marketing policies could help NFL teams recoup revenue

5/21/2020 - AdExchanger

The Gaming Audience Is A Lot More Diverse And Desirable Than You Think

5/13/2020 - Esports Observer

Popeyes Signs Jersey Sponsorship Deal With Chicago Huntsmen

5/4/2020 - Media Post

Opinions Mixed Over Priority COVID-19 Testing For Athletes

5/1/2020 - Forbes

Survey Says: Data From Horizon Media Shows How Fans Are Coping Without Sports

4/27/2020 - Sports Business Journal

Doctor’s Recommendations

4/24/2020 - CNBC

Sports teams mull how to cover refunds and lost ticketing revenue

4/13/2020 - Digiday

‘It’s still niche’: Esports see audience surge, more tepid ad demand

4/10/2020 - Media Post

Getting Involved In Gaming And Esports -- Where To Begin

4/8/2020 - NJ Advance Media

Will fans be scared to attend games when sports return after coronavirus pandemic? New study shows alarming results

4/6/2020 - Sports Business Journal

Games will be back. Will fans go watch them?

4/6/2020 - Sports Business Journal

Sports will unite us again and we’ll honor heroes

4/2/2020 - AdExchanger

What Happens To Sports Marketing Budgets Without Sports?