What we do.
Sponsorship Planning, Negotiation, Activation, Experiential Campaigns, Event Production, Endorsements, Corporate Hospitality, Customized Event Creation, Measurement & Analytics, B2B, Digital & Social Amplification, Wellness & Cause
RECOGNIZED LEADERS IN SPONSORSHIP
Sponsorship Planning
We identify sponsorship opportunities across sports and entertainment landscapes that align with client’s marketing objectives. We maximize impact and drive results by elevating the relevance of our clients' investments.
Negotiation
We possess a wealth of experience in negotiating agreements with a diverse group of IP Rightsholders and Multi-Media properties to maximize marketing and media value for our clients.
Activation
We take consumer engagement to the next level by creating memorable touchpoints that increase brand relevancy and enhance live event fan experiences.
Endorsements
We identify athletes and celebrities who resonate with target audiences.
B2B
Strategic partnerships take many forms. We create showcase relationships that integrate our client’s product and services into the business side of venue development.
Digital and Social Amplification
Cross-channel promotion is critical in today’s ever-changing media landscape. We bring campaigns to life digitally to increase shelf life and stimulate social conversation.
Wellness
Now more than ever, consumers expect brands will take a greater interest in their personal well-being. As consumers begin to embrace more active lifestyles, we've worked with clients to launch marketing campaigns that appeal to the growing health-conscious consumer seeking an improved quality of life.
Cause
Giving back is part of Scout’s culture. That’s why we love working with clients who establish dynamic platforms that contribute to important causes and improve the lives of many.
PRODUCERS OF COMPELLING EXPERIENCES
Experiential Campaigns
A great campaign beckons the spotlight. We amplify client brand messaging by developing "first-to-market" concepts that garner media attention and create memorable experiences that boost brand consideration.
Corporate Hospitality
Scout creates memorable, "one-of-a-kind" hospitality experiences that leave a lasting impression, strengthen business relationships and drive top-line revenue.
Event Productions
Our events team specializes in orchestrating large-scale events that immerse participants in fully integrated brand experiences.
Customized Event Creation
Scout creates its own sports and entertainment properties, offering clients innovative platforms they can’t find anywhere else.
PIONEERS OF CUTTING-EDGE EVALUATION
Research
Combining media buying expertise, consumer insights, social media listening and veteran sponsorship experience, we offer the most comprehensive research, data and metrics in the industry.
Measurement and Analytics
Scout prides itself on offering the industry’s deepest sponsorship analytics. From individual projects to full portfolio analysis, our experts conduct rigorous evaluations of traditional/non-traditional sponsorship and marketing asset valuations. We tap into Horizon Media’s network of internal resources and media-specific experts to ensure our evaluations are the most accurate measurements in the industry.